Privacy Policy

“Heyplays”, in order to provide better service to its members and within the framework of its legal obligation and service standards arising from the relevant legislation, especially the Law No. 5651 on the Regulation of Publications on the Internet and the Fight Against Crimes Committed Through These Publications and the relevant secondary legislation, the Law No. 6563 on the Regulation of Electronic Commerce and the relevant secondary legislation, the Turkish Penal Code No. 5237 and the Personal Data Protection Law No. 6698; Within the framework of its legal obligation and service standards arising from the relevant legislation, especially the Turkish Penal Code No. 5237 and the Law on the Protection of Personal Data No. 6699, it requests your personal data (name, surname, date of birth, mobile phone number, landline phone number, e-mail, gender, TR ID, document, address, all kinds of personal information to directly or indirectly identify the user, including but not limited to the information that the member consents to be shared through those channels in case of connection with social media accounts) to fulfill the aforementioned purposes and legal obligations, to provide better service to you and to carry out statistical studies. These personal data will be processed and stored in order for you to benefit from Heyplays services, based on your explicit consent, by taking information security measures, provided that they are not used outside the purposes and scope specified by this Privacy / Personal Data Protection Policy and Communication Permission.

Your Rights Regarding Your Personal Data

In order to learn what your processed personal data are, whether they are used in line with the purpose of processing, to learn the third parties to whom personal data are transferred domestically or abroad, to change, update and / or delete your personal data in case of incomplete or incorrectly processed personal data or in case of any changes in your processed personal data, to request notification of this situation to third parties to whom your personal data are transferred, you can access your account from the “My Account” section within the heyplays.com website, mobile application and mobile site and make the necessary changes, updates and / or deletions. Pursuant to Article 11 of the Law No. 6698 on the Protection of Personal Data, your other rights are reserved.

Personal Data Retention Period

Pursuant to Law No. 6563 on the Regulation of Electronic Commerce; records regarding the withdrawal of approval will be kept for 1 year from this date; the content of the commercial electronic message and any other records regarding the shipment will be kept for 3 years to be submitted to the relevant ministry when necessary. After the expiration of the period, your personal data will be deleted, destroyed or anonymized by our company or upon your request.

Use of Cookies

“Heyplays” will collect, process, share with third parties and securely store your browsing information in order to provide better service to its visitors, to make its visitors and members benefit from the benefits of the membership and shopping platform and within the framework of its legal obligation, provided that it is not used outside the purposes and scope specified in this Privacy / Personal Data Protection Policy and Communication Permission. Information about the cookies we use to collect your browsing information will be provided with a “pop-up screen” when you log in to the heyplays.com website / mobile site for the first time or when you install the mobile application on your phone or tablet.

Cookies are text files containing small pieces of information that are loaded by your internet browser and stored on your computer, mobile phone or tablet when you visit the “heyplays.com” website or install the mobile application on your mobile phone or connect from the mobile site.

“Heyplays” monitors your browsing information and/or your membership usage history on the website in order to make special promotions, offer promotions and marketing offers, improve the content of the website or mobile application according to you and/or determine your preferences. “Heyplays” may match the information collected from you on the site through different methods or at different times, such as information collected online and offline, and may use this information together with information from other sources such as third parties. Such matching and use will only remain within the purposes and scope determined by this Privacy/Personal Data Protection Policy and Communication Consent.

Types of Cookies

“Heyplays” uses session cookies and persistent cookies on its website, mobile application and mobile site. The session ID cookie expires when you close your browser. The persistent cookie remains on your hard disk for a long time. You can remove persistent cookies and refuse both session cookies and persistent cookies by following the instructions provided in the “help” file of your internet browser or by visiting “www.allaboutcookies.org” or “www.youronlinechoices.eu”. If you refuse persistent cookies or session cookies, you may continue to use the website, mobile application and mobile site, but you may not be able to access all functions of the website, mobile application and mobile site or your access may be limited. The situation may vary in the mobile application.

How “heyplays.com” Cookies are Used

“heyplays” cookies;

a. to remember the preferences you have made and to personalize your use of the website/mobile application/mobile site. This use:
i. cookies that save your password and keep you logged in to the website/mobile application/mobile site permanently, thus saving you the trouble of entering your password more than once each time you visit the website/mobile application/mobile site; and
ii. includes cookies that remember and recognize you on subsequent visits to the website/mobile application/mobile site,
It uses it to determine how you use the website/mobile application/mobile site, including tracking how you use the website/mobile application/mobile site, such as where you connect to the “Heyplays”, what content you view on the website/mobile application/mobile site and the duration of your visit,
It uses it to provide you with content and advertisements that are more relevant to your interests and you, in other words, for targeted advertising/promotion purposes. In this way, when you use the “Heyplays” website, mobile application or mobile site, it offers you more appropriate content, personalized campaigns and products and does not offer content or opportunities that you have previously stated that you do not want. “Heyplays” matches the information obtained through cookies with the personal data we collect from our members.
How does “Heyplays” use third party cookies for advertising and retargeting?

“Heyplays” may also use cookies to activate “advertising technology” in order to provide you with advertisements that it thinks may be of interest to you when you visit search engines, “Heyplays” website, mobile application or mobile site and/or websites where “Heyplays” advertises. Advertising technology uses information about your previous visits to the website/mobile application/mobile site and the websites/mobile/mobile site applications advertised by “Heyplays” in order to provide you with customized advertisements. When serving these advertisements, a unique third-party cookie may be placed on your browser so that “Heyplays” can recognize you. “Heyplays”‘s website/mobile application/mobile site also uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to analyze how visitors use the website/mobile application/mobile site. Information about your use of this website/mobile application/mobile site (including your IP address) is transferred to Google and stored by Google on servers in the USA. Google will use this information to evaluate your use of the website/mobile application/mobile site, to compile “Heyplays” website/mobile application/mobile site activity and to provide other services related to website/mobile application/mobile site activity and internet usage. However, it will not match your IP address with other data stored by Google. For more information about the use of Google Analytics (including opt-out options), you can visit: https://www.google.com/intl/tr/policies/privacy/#infocollect

In addition, in order to provide you with advertisements that may be of interest to you, in order to create a special target audience with Facebook, by accepting this Privacy / Personal Data Protection Policy and Communication Consent, your e-mail address is shared with Facebook from the personal data you have shared with the “Heyplays”. Before uploading and transmitting your e-mail address to Facebook, it is encrypted locally in our system by Facebook using the hash method. Your Hash Encrypted e-mail address shared with Facebook will only be used for the matching process. It will not be shared with third parties or other advertisers and will be deleted from Facebook systems as soon as possible after the matching process is complete. Facebook will ensure the confidentiality and security of the Hash Encrypted Data and the collection of Facebook User IDs that make up your custom audience (“your custom audience”), including technical and physical security measures developed to (a) protect the security and integrity of the data while your personal data resides on Facebook systems and (b) protect against accidental or unauthorized access to, and accidental or unauthorized use, modification or disclosure of, your personal data residing on Facebook systems. In addition, without your consent or unless required by law, Facebook will not give third parties or other advertisers access to or information about your custom audience, add your custom audience information to information about our users or create interest-based profiles, or use your custom audience for any purpose other than to provide services to you. You can visit https://www.facebook.com/ads/manage/customaudiences/tos.php?_=_ for the terms of Facebook custom audiences and https://www.facebook.com/privacy/explanation for Facebook Privacy Principles.

Sharing Personal Data with Public Authorities

heyplays.com may share your personal data related to your visit or membership and traffic information such as your browsing information with public institutions and organizations that are legally authorized to request this information for your security and to fulfill its obligation under the law (in cases where there is a legal or administrative obligation to notify or provide information, such as but not limited to the fight against crime and the threat of state and public security).

Measures for the Protection of Personal Data

Protection of personal data is an important issue for Heyplays. It takes the necessary measures to protect against unauthorized access to personal data or loss, misuse, disclosure, alteration or destruction of such information. Heyplays uses generally accepted security technology standards such as firewalls and Secure Socket Layer (SSL) encryption when storing personal data. In addition, when you send your personal data to “Heyplays” via the website/mobile application/mobile site, this data is transferred using SSL.

Heyplays undertakes to keep your personal data confidential, to take all necessary technical and administrative measures to ensure confidentiality and security, and to exercise due diligence. Despite the fact that Heyplays takes the necessary information security measures, in the event that personal data is damaged or seized by third parties as a result of attacks on the website and the system, Heyplays immediately notifies you and the Personal Data Protection Board and takes the necessary measures.

Changes to be made to the Privacy/Personal Data Protection Policy and Communication Permission

Heyplays may make changes to this Privacy/Personal Data Protection Policy and Communication Consent at any time. These changes will take effect immediately upon the posting of the new amended Privacy/Personal Data Protection Policy and Contact Consent on “heyplays.com”. In order for you to be informed about the changes in this Privacy / Personal Data Protection Policy and Communication Consent, you, our members, will be informed. Users can always update their Membership/Personal information and communication preferences by logging into the system. You can send your requests in this regard by sending an e-mail to contact@heyplays.com e-mail address. Your request will be evaluated within 30 (thirty) days and you will be informed in writing about the result of your request. In addition, users can send any requests regarding the “Privacy/Personal Data Protection Policy and Communication Permission” by sending an e-mail to the e-mail address contact@heyplays.com.

Applicable Law, Competent Courts and Enforcement Offices

This Privacy/Personal Data Protection Policy and Communication Consent are subject to the laws of the Republic of Turkey. Istanbul Central (Çağlayan) Courts and Enforcement Offices are authorized to resolve any disputes that may arise from the implementation of the Privacy/Personal Data Protection Policy and Communication Consent

Communication Authorization

By accepting this Privacy/Personal Data Protection Policy and Communication Permission, you hereby consent to the collection, storage, processing, use and transfer of your personal data that you have consented to share with us to third parties with whom Heyplays has a contractual relationship in order to provide you with various advantages and to make all kinds of electronic communications for you for special promotion, promotion, advertising, sales, marketing, survey and similar purposes by telephone, short message (SMS), e-mail and similar means and to send other communication messages.